The Start-Up Spark Ignites Inspiration at The Loft At Gray Goose
On Tuesday, February 11, The Loft At Gray Goose was transformed into a vibrant hub of energy, innovation, and entrepreneurial spirit for The Start-Up Spark — a one-day event designed to inspire and equip aspiring business owners for their next big leap. Hosted by Contour Consulting and co-created by local leaders Kelsey Paasch and Nate Burkart, this powerful gathering brought together a dynamic group of speakers, community leaders, and go-getters for a full day of learning, connection, and motivation.
A Day Packed With Purpose and Practicality
From the moment guests arrived at our downtown Janesville location, they were welcomed with warm coffee, open networking, and the buzz of anticipation. With sessions covering everything from branding and business finances to legal considerations and client engagement, the event offered a comprehensive dive into what it really takes to launch — and sustain — a successful business.
Highlights included:
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Nate Burkart’s heartfelt session on finding your “why”
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Shar Hermanson’s engaging talk on knowing your client
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Jose Massas sharing his personal entrepreneurial journey
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A full-circle wrap-up with cocktails and connection during the post-event mixer
Each session sparked new ideas and fostered real conversations—exactly the kind of energy we love to see within our historic walls.
A Venue That Supports Your Vision
We were honored to host this remarkable event, and even more touched by the kind words shared by both attendees and presenters.
“Absolutely blown away by our experience hosting the Start Up Spark event! The venue team was INCREDIBLE from start to finish…” — Kelsey Paasch
“The room was large but felt close. I could engage with the audience. The setup was perfect for AV and video work… I will use this space again.” — Shar Hermanson
At The Loft At Gray Goose, we believe that your venue should complement your message. With a spacious open layout, customizable setup options, and AV-ready features, our loft provides the ideal backdrop for business events, workshops, and conferences of all sizes—up to 160 seated guests.
Our blend of historic charm and modern functionality creates a setting that’s both professional and inviting. Whether you’re launching a new initiative, hosting a panel, or gathering your team for a corporate retreat, our space adapts to your needs. Tables and chairs are included, and you’re welcome to bring your own vendors—or we can connect you with trusted professionals to round out your vision.
Plan Your Next Event With Us
Looking to host a business conference, training, or networking event? We’d love to show you the space in person. Free tours are available by appointment—simply email us with your preferred dates and times, and we’ll be happy to schedule a walkthrough.
Let us help you bring your next big idea to life.
